BRECKE PAINE

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As the sun begins to peek above the horizon and a gorgeous array of colors fill the sky, that’s where you can find the inspiration for our latest patterns, Sherbet Swirl and Mount Serenity. Both designs feature the soft, calming colors of a sunrise in motifs that create a sense of tranquility and purpose with every sip.  

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Simple Modern released these two new designs in December of 2022. Our team worked to bring these nature-inspired patterns to life through studio photography. Using transparent gel filters, we were able to capture the different colors from the images. We also overlaid the artwork over top the photo to create even more harmony between the product and landscape. 

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These studio photographs were used on social media, and in our email launch for these products. The email was simple and focused primarily on the clean imagery and Products on white - with intentional call-to-actions and compelling language. Accompanied with the email is a social story aimed at driving even more traffic to our website. This was a successful product launch and collaboration between myself, our art director and our marketing coordinator. 

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