BRECKE PAINE

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Haystack Coffee is a recently opened coffee shop in Norman, Oklahoma. The shop has both a modern and comfortable feel. KLLR coffee is served from a state-of-the-art Victor Arduino 'Black Eagle' espresso machine. Haystack coffee has created a home and community niche for itself with its ideal location next to several student dorms on the University of Oklahoma campus. They wanted the brand to be modern and geometric as well as emphasizing a stacked concept.  The final design solution effectively communicates that idea while also creating an abstract representation of a haystack. Additionally the design incorporates many of the mixed mediums  found within the shop. The completed logo is simple, but translates well throughout different brand elements within the shop - cups, loyalty cards, and both current and additional future merchandise.