botanical
rainbow
PROJECT TYPE: EMAIL MARKETING / STUDIO PHOTOGRAPHY / PRODUCT STYLING / SOCIAL MEDIA
COLLABORATED WITH SIMPLE MODERN ART DIRECTOR - AARON JESSE
Flowers in the boldest and brightest hues come together to create a design that’ll revitalize your spirit with every sip. Botanical Rainbow was the newest pattern launched for Simple Modern. The marketing campaign around this pattern included a studio photo shoot, an email, a website landing page and instagram post and story.
For the studio photography, we chose to represent the floral rainbow in an abstract and textured way. Using crate paper and pins, each "flower" was pushed into a piece of foam core. The tissue paper flowers followed mirrored the organic curvature of the pattern. We chose a white background to create contrast and make the product pop.
The email design and social assets displayed the new design as well as called out features of the two different products to give more information to new customers.
